The Felix Project started as an effort to re-distribute food and provide cooking knowledge, to those in need around the London area - with a view to expand in the future. With some big names like Waitrose, Uber and M&S starting to support them, the Felix Project needed a more functional and efficient site.
The primary focus was to make it as easy as possible to help, with constant access to the ‘Volunteer’ and ‘Donate’ sections being imperative. We also wanted to showcase the amazing support that the charity was already receiving and create case-studies around those that had already helped. All of this, combined with simpler navigation and streamlined content, made the site far more user-friendly
and successful.
and successful.
Since the new project was unveiled, The Felix Project has achieved some great coverage in national publications like The Independent.
“Over £1m in less than a month - great campaign, great result.”
