Swiss Post Solutions wanted to run a new campaign targeting C-Suite decision-makers to increase their brand-awareness within international companies. They wanted to showcase the time and effort that would be saved using their digital transformation services. For this brief, I wanted to create something interesting and unique, that would be impactful whilst also getting across their relevant USPs.
The answer was a campaign centred around the idiom
‘A weight off (one’s) shoulders’.
This idea was visually represented in a direct mail collapsing 1-tonne weight box. The design would arrive constructed as a weight then, once the central ring pull was removed, would collapse revealing a Maltese Cross flyer and links to visit a microsite. The campaign was incredibly well-received by both client and recipients with inbound calls on the first day of telemarketing support. The campaign was supported with LinkedIn advertisements, and a case-study focused landing page.
