Thunderhead’s powerful customer-journey management system required an equally powerful campaign, showcasing its capabilities to potential clients. The program’s ability to track and create profiles based on multiple potential touch-points, and user-journeys, on a site needed to be showcased simply with a variety of supporting literature.
The answer to this was, of course, to send a tube station sign in the post. The direct mail’s representation of the various journeys through a site and all of the potential stops and routes that an end user could make, formed an instant representation. The box opened up to reveal a Z-card tube map, containing generic information, a sector-specific engagement flyer, and a personalised Thunderhead Oyster card.
