As a luxury, independent opticians, ‘The Eye People’ required a website that reflected their quality services and eye-care. Designs were developed and then implemented in the build of the site, keeping to the company’s minimal and playful brand while encouraging functionality which allowed for competition with larger brands. Introduction of an online booking system has meant that Nimesh and Hardeep struggle to take lunch breaks due to the volume of business.
“Thanks to the new website I don’t have time for my lunch break anymore”
Nimesh - Co-founder of The Eye People
To help celebrate the fifth anniversary of The Eye People we wanted to create new and playful pieces of print. Special die-cut thank you cards, and a champagne inspired sandwich A board designs helped to make it an even busier birthday month for The Eye People.
During the site wide re-design, photo shoots were set-up to showcase the full Eye People experience, and give life to the high-end spectacles.
Following the website re-design, and various other campaigns, The Eye People are now looking to expand and move to a second location.